Dec 212010

…in bullshitty publishing industry insiders’ insights.

When I saw this term for the second time today, on page 6 of the flashy “ebook” at zmags (a warm greeting to the surprisingly numerous iPad users who read this blog), I thought it might be worth analyzing whether I was missing something in past years or whether this is a new fad in publishing industry analyst lingo. The latter is true, obviously:

until Q1/2001 Q2/2001–2006 2007 2008 2009 2010
0 33 63 102 206 968
the table above as a hockey stick diagram, having its inflection point in 2009

A hockey stick, that’s what every vertical’s analyst strives for

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